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Friday, April 22, 2011

The Random Tip: go wild!

Next time you're working on something, try this: allow yourself to go too far - make it so extreme, so over-the-top, that it's absolutely and definitely WRONG. Then, slowly, tone it down until you find the sweet spot where it's not wrong anymore.

This is a great tool for breaking patterns and pushing our own envelope. It works really well for working in passes: you make an "extreme pass" and then a "tone down" pass. It also works well when searching for ideas, allowing you to go beyond your comfort zone and get interesting.

It's a great tool for directors and supervisors, too. Very often when I direct people, I find it hard to get them to really make a change. I'll ask, "can you make this area dark?" and they'll darken it so carefully, that the result is almost imperceptible. So I ask them to make it completely dark, too dark, make it wrong, make it BLACK! And then we tone it down together until it's just right.

"The Random Tip" posts are practical creative process ideas that come to mind every now and then. Usually these tips are NOT from the book. All random tips

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